“Life is a journey, not a destination.” — Ralph Waldo Emerson
An Ultimate Destination
In the Patient Journey, the ultimate destination may be characterized by many forks in the road, many interactions along the way, many opportunities to improve the outcome. We provide insights into the Patient Journey, Without Asking Questions.
At Collective Acumen we use state of the art, natural language processing and machine learning algorithms to mine the body of online discourse to illuminate the Patient Journey and uncover:
Hidden Leverage Points
There may be more multiple treatment opportunities, especially in chronic disease states or tumor types with increasing patient survival
Critical stakeholders
More than just the patient/physician dialogue, we uncover the other influencers of treatment decisions. Spouses, children, pharmacists, support groups, payers, office managers. All of these and more can be critical additional targets for your messages
Behavioral Drivers and Barriers
Your audience may not know why they make the decisions they do. Our online techniques put these decisions into the greater context of their lives to uncover potentially hidden behavioral drivers for intervention.
How is our approach different?
- Online, state of the art, automated & efficient
- Insights without asking any questions: Leverages the enormous body of existing dialogue online
- Provides real world insights into additional targets, compelling messages and critical treatment influences